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We believe in real-world strategies, actionable insights, and hands-on coaching that create immediate impact and long-term success.

Early in my sales career when I was brought onto a sales team that had hit a plateau, the manager made it clear: “We need to shake things up.” The team had been together for over a year, but growth had stalled. My job was to ignite new momentum.

I came in with six years of sales experience—but only 18 months in corporate. It was a new industry for me: commercial debt collection services. My tools? A basic phone, a yellow legal pad, and early-stage internet—long before websites were common and years before social media became a sales channel.

There was no CRM, no digital database. So I started “shopping the closet,” a technique I’d learned early in business. I went through our past client list and researched their competitors. That’s where the TASQ Framework was born.

✅ T – Target: Identify high-probability prospects by leveraging competitor data and market gaps.
✅ A – Authority: Skip the gatekeepers and go straight to the financial decision-maker—typically the CFO or Controller.
✅ S – Solution: Pitch the pain point directly. I’d offer to collect their 90+ day receivables—performance-based, no collections = no fee.
✅ Q – Qualify: Based on the conversation, prospects were rated 1–5. A “1” got a callback next month; a “5” closed on the spot.

The results were undeniable. My close rate using TASQ? 86%—compared to sub-20% when dialing randomly from a generic list.

TASQ wasn’t just a system. It was a discipline. It filtered distractions, maximized focus, and transformed how I—and later my teams—approached outbound sales.

And it still works.