Benny Kennedy, MBA, CMSP, CPMR

• VP of Sales at NASP – National Association of Sales Professionals

• Founder & President of The Kennedy Group USA

• *Master Sales Trainer | Business Coach | Leadership Consultant | US Navy Veteran

🧠 Core Expertise, Values & Vision:

• Sales Mastery & Psychology: Trained in advanced influence techniques and buyer psychology, Benny develops high-performance sales teams using cutting-edge systems like NASP’s HSOS (Human Success Operating System).

• Leadership Development: Coaches executives, VPs, and sales leaders on how to build winning cultures rooted in vision, identity, and accountability.

• Strategic Growth & Revenue Expansion: Known for producing double-digit growth across industries, including armor, tech, service, and B2B markets.

• Cultural Transformation: Designs programs that align company values, sales performance, and leadership behavior to accelerate growth.

Benny’s philosophy is rooted in elevating people 1% at a time. He believes the role of a coach and sales leader is to draw out hidden greatness, rewire limiting beliefs, and build systems that unlock performance, fulfillment, and legacy.

He is a firm advocate for celebrating sales professionals, correcting how they are undervalued in society, and equipping them with the tools, mindset, and structure to thrive.

📚 Education & Certifications:

• MBA – University of Phoenix (3.8 GPA)

• Bachelor’s in Computer Information Systems

• Certified: Master Sales Professional (CMSP), Certified Professional Manufacturer’s Rep (CPMR), NRA Firearms Instructor, and more.

🔥 Why People Work With Benny:

• He's a transformational leader who doesn’t just train—he helps people become the kind of sales professionals and leaders they’ve always wanted to be.

• Whether working with a corporate sales team, coaching an entrepreneur, or consulting a CEO, Benny brings clarity, conviction, and execution to the table.

Allisa Herrett-Kennedy

Creative Research Director at The Kennedy Group USA

Founder & Artist at Art In The Heart (curator of the #ARTEVOLVE movement)

Yoga Instructor at Yoga Flow Love with Allisa HK

💫 Personal Philosophy

Allisa is deeply influenced by dance, art, science, and nutrition, and brings gratitude and curiosity to her work. She believes in promoting freedom through creative expression, healing through movement, and evolution through personal development.

🌐 Affiliations & Projects:

• Art In The Heart: A platform that blends classical and AI art, offering decor, creative consulting, and self-expression services.

• The Kennedy Group USA: Strategic marketing and sales consultancy founded by Benny Kennedy (her professional and personal partner).

• Wellness Advocacy: She promotes the importance of breathwork, mindfulness, and emotional well-being through her yoga practice and lifestyle guidance.

💡 What Makes Her Unique:

Allisa is a rare bridge between analytical insight and creative intuition. She operates at the crossroads of business development, artistic influence, and personal transformation. Whether she’s conducting research, painting, coaching, or teaching yoga, her work is rooted in authenticity, evolution, and connection.