- Workbooks that Work and Coaching with Results -
- Workbooks that Work and Coaching with Results -
The Kennedy Group’s Commitment to the ICF Code of Ethics
We uphold the highest standards of professionalism, integrity, and client service.
At The Kennedy Group, every coaching interaction is guided by the four core values of the ICF Code of Ethics:
Integrity – We model honesty, transparency, and fairness in all relationships and decisions. Confidentiality and ethical boundaries are non-negotiable in how we coach and consult.
Excellence – We are committed to continuous learning and mastery. Every program and engagement is designed to deliver measurable value while aligning with your unique goals and capabilities.
Collaboration – We foster a safe, respectful space where clients, teams, and organizations can co-create transformation. We respect cultural identities, organizational dynamics, and diverse perspectives.
Humanity – We believe in the dignity and potential of every individual. Our work prioritizes the well-being, autonomy, and growth of every client, honoring their right to self-determination and long-term success.
🛡️ Why It Matters
By integrating the ICF Code of Ethics into our Results-as-a-Service methodology, we ensure every leadership, sales, and performance coaching session is anchored in trust, transformation, and truth.
Why Results Matter
Customer Expectations Are Maturing
Buyers increasingly demand ROI clarity, not just user licenses. They expect vendors to help drive adoption, behavior change, and business performance.Commoditization of Features
In many categories, software functionality is no longer a differentiator. Results, insights, and execution are.Shift Toward Value-Based Partnerships
Especially in complex B2B markets, RaaS signals a shift from vendor to strategic advisor—embedding expertise, analytics, and transformation into the offer.
📚 Sales Performance Books
Amazon alone lists over 60,000 titles under “sales performance,” “sales strategy,” and “selling techniques.”
According to Nielsen BookScan data, business and self-help categories—where sales performance literature resides—represent one of the fastest-growing nonfiction genres, with sales increasing over 10% annually post-2020.
Popularity is global, with translations of bestselling books like The Challenger Sale and SPIN Selling in over 20 languages.
🎓 Sales Courses & Certifications
Over 1,000 sales courses are available across major platforms like Coursera, LinkedIn Learning, HubSpot Academy, and edX.
Udemy alone offers 6,500+ sales-related courses, covering everything from cold calling to enterprise sales negotiation.
The corporate sales training market is projected to reach $4.6 billion by 2027 globally, growing at a CAGR of 8.5% (source: Training Industry & Global Market Insights).
🧑🏫 Sales Coaching Programs
The number of independent sales coaches and firms has grown significantly, with tens of thousands of active practitioners worldwide.
According to the International Coaching Federation (ICF), sales coaching is among the top five coaching niches globally, especially in B2B and SaaS industries.
Many organizations now invest in internal coaching systems supported by enablement teams, alongside external executive sales coaches.
Key Insight:
Despite the vast number of resources, research consistently shows that access to more information does not guarantee performance improvement. The differentiator is not the quantity of content—but the quality of thinking, the alignment of messaging, and the rigor of execution.
Hence, frameworks like SMART TASQ, Neo-Tech Rational Thinking and the ANCIENT VISION IMPACT System help bridge the gap between what’s available and what actually works.